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			<h1 class="post__title">你今天真好看APP产品调研</h1>
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	<time class="meta__text" datetime="2019-12-02T23:55:09&#43;08:00">2019-12-02</time>
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			<blockquote>
<p>系统：iOS13；版本：v1.9.10</p>
</blockquote>
<h1 id="0背景">0、背景</h1>
<p>近年来，随着人民生活水平的提高，护肤美妆这件事也越来越被大家热衷。围绕护肤领域，这几年也有很多相关APP冒出来；同时人工智能技术的普及与广泛应用，市场上的护肤服务变得多样化与专业化。其中「你今天真好看」APP成功的将人工智能技术运用到自家的护肤服务中，具有很好的借鉴意义。</p>
<h1 id="1目的">1、目的</h1>
<p>调研「你今天真好看」APP，并以此分析目前护肤相关产品的发展与目前的功能现状，学习并积累经验。</p>
<h1 id="2调研结论">2、调研结论</h1>
<ol>
<li>一开始只推出一个解决用户需求最基本的最小可行性产品，再一步一步通过用户和产品的互动来优化产品；</li>
<li>小步快速迭代，测试用户需求，不断优化，打造口碑；</li>
<li>打造话题社区，引入社交属性，提高用户粘性，形成产品的护城河；</li>
</ol>
<h1 id="3调研详情">3、调研详情</h1>
<h2 id="31产品介绍">3.1、产品介绍</h2>
<h3 id="311产品简介">3.1.1、产品简介</h3>
<p>「你今天真好看」是一款基于人工智能技术的护肤app，主打&quot;拍照轻松测肤质”，	通过手机摄像头拍照和算法分析，分析用户的肌肤年龄、黑头、痘痘、毛孔、出油部位、光滑度、肤色等肤质问题，并给出相应的护肤建议以及匹配的护肤品。</p>
<h3 id="312核心功能">3.1.2、核心功能</h3>
<p>拍照测肤：通过手机拍照对皮肤进行肤质检测；</p>
<p>智能分析：从肌龄、肤色、出油、痘痘、黑头、毛孔、光滑度等多个角度，全面分析肤质；</p>
<p>产品推荐：结合肤质和科学的护肤理论，定制个性化的化妆品护肤品方案；</p>
<p>护肤科普：一众护肤大V坐镇，陪你聊成分、谈功效、扒内幕、挑好货，从此理性剁手</p>
<p>同肤质社区：同肤质的人在一个社区内交流；</p>
<p>肤质记录：记录皮肤的每一点改变。</p>
<h2 id="32用户场景需求分析">3.2、用户场景需求分析</h2>
<table>
<thead>
<tr>
<th>用户</th>
<th>使用场景</th>
<th>满足的需求</th>
</tr>
</thead>
<tbody>
<tr>
<td>目的型用户</td>
<td>检测皮肤状态，有针对性的进行护肤</td>
<td>改善或保持皮肤状态</td>
</tr>
<tr>
<td>潜在用户</td>
<td>了解护肤知识</td>
<td>日常消遣，储备知识</td>
</tr>
<tr>
<td>内容创作者</td>
<td>将自己的专业护肤知识分享给大家</td>
<td>个人品牌提升，推广产品</td>
</tr>
</tbody>
</table>
<h2 id="33产品逻辑与结构">3.3、产品逻辑与结构</h2>
<h3 id="331核心业务逻辑">3.3.1、核心业务逻辑</h3>
<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977993-a9a44ede-50d2-4304-8149-190b45203f3e.png" width="80%"/> 
</figure>

<p>「今天你真好看」业务中用户主要有：用户、内容生产者和运营团队。</p>
<ul>
<li>用户：测肤、根据APP中护肤方案的商品链接进行消费；</li>
<li>内容生产者：生产内容，提升个人品牌，获得收益分成；</li>
<li>运营团队：进行内容、社区运营，引导用户通过商品链接购买商品。</li>
</ul>
<h3 id="332关键路径">3.3.2、关键路径</h3>
<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977919-a893a1cd-0b21-4cae-bce9-1ee1505294cd.png" width="50%"/> 
</figure>

<h3 id="333产品功能结构">3.3.3、产品功能结构</h3>
<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977944-3d73f41f-1fb7-46a7-a452-99f49629a221.png"/> 
</figure>

<h2 id="34关键页面与典型交互">3.4、关键页面与典型交互</h2>
<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977967-3bd6138d-5e1e-4900-8bd8-d22e21d11d75.png"/> 
</figure>

<h2 id="35产品迭代路线">3.5、产品迭代路线</h2>
<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977930-6a828f28-f004-430d-8f0c-1c33ee14e77c.png"/> 
</figure>

<ol>
<li>2016年09月17日前的v1.0版本有3个子版本，上线最小可行性产品并保证稳定性；</li>
<li>2016年10月04日-2017年06月21日包含了v1.1-v1.3版本的更新，共有19个子版本，用于测试用户需求；</li>
<li>2017年07月07日-2017年10月03日的v1.4版本共有8个子版本，增加了产品库和商家链接，开始将盈利因素加入到产品中；</li>
<li>2017年10月27日-2019年01月31日的v1.5-v1.8版本围绕护肤产品进行内容运营，同时不断调整和面向用户测试不同的功能；</li>
<li>2019年03月24日-2019年10月01日的v1.9版本加入品牌库和医美定制，增强用户粘性，加强用户站内商品链接跳转引导。</li>
</ol>
<h2 id="36产品数据表现">3.6、产品数据表现</h2>
<h3 id="361app-store-下载量">3.6.1、App Store 下载量</h3>
<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977927-69b6d86a-0d37-4188-bd5d-e583e5e97163.png"/> 
</figure>

<p>2017年01月20日v1.2版本发布后，下载量出现一个高峰，此后2018年01月和02月也出现了下载高峰，后期下载量趋于稳定，产品进入成熟期。</p>
<h3 id="362产品自身数据">3.6.2、产品自身数据</h3>
<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977915-0fcaf8be-e184-45fe-99e5-f931417734d1.png"/> 
</figure>

<p>从文章相关的数据来看，文章的浏览量都比较高，有助于产品的拉新和商品的推广。</p>
<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977892-f9f8a9d8-f890-4a29-b82b-8915af527e41.png"/> 
</figure>

<p>从话题相关的数据来看，用户的活跃度非常高，有促活、留存的效果，同时提升用户粘性。</p>
<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977881-0f55d185-bfde-440b-ba36-ec4c4e0361c3.png"/> 
</figure>

<figure>
    <img src="/img/%e4%bd%a0%e4%bb%8a%e5%a4%a9%e7%9c%9f%e5%a5%bd%e7%9c%8bAPP%e4%ba%a7%e5%93%81%e8%b0%83%e7%a0%94/1576993977969-32607829-a067-486b-983e-f13093fa9f79.png"/> 
</figure>

<p>从与商品和品牌相关的数据来看，用户对商品的关注度、认可度都比较好，说明营收的条件是有的，需要考虑的是转化问题。</p>
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